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Keyword info for Google Lead form

I have successfully set up a zap for collecting data whenever a Google Lead form is submitted, via webhook.

And my action is also set up and this entire scenario is working fine.


Now, I would like to know if there is a way for me to collect the keyword that triggered the Google Ad.

Below is the screenshot of data that’s coming in from Google Lead form.



Best answer by Troy Tessalone 1 July 2021, 17:49

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Userlevel 7
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Hi @BotBuilders 

Based on your screenshot it doesn’t appear the “Keyword” or “Search Term” is provided by GAds.

I am using Zapier webhook to bring the data to zapier…

What if I use the keyword's variable in place of the Key, will I be able to access the keywords within zapier?

Userlevel 7
Badge +14


If you can control, what data points are sent thru from GAds to the Zap webhook, then yes you’ll be able to access that value.