Is it possible to push Klaviyo segments into Google Audience Manager (custom list)?

  • 20 January 2022
  • 1 reply

I’m looking for away to automatically push segment lists in Klaviyo into Google Ads Audience Manager to update Customer lists on a monthly or bi monthly basis. Is this possible through Zapier?

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1 reply

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Hey @EliteSupps, welcome to the Community!

There’s a New Event trigger for Klaviyo and an Add Contact to Customer List for Google Ads. So you could potentially trigger a Zap whenever there’s a new subscriber added to a specific list in Klaviyo and then add the contact to the relevant customer list in Google Ads.

Try the Zap template for this here: Add contacts to a Google Ads customer list for new events on Klaviyo

Alternatively, if you’re not looking for real-time updates, and you’d prefer to run an update once a month or so, then it may be worth looking at Transfer to add the contacts into Google Ads from Klaviyo. I don’t think Klaviyo is a currently supported source app but if you can export the segmented list data into Google Sheets as a CSV you could use that as the source instead.

You can find out more about transfer here: Bulk import data into apps with Transfer

Hope that helps! :)