About Zapier Community
New to our Community? Get to know more about our space and how to make the most of your time here.

Code of Conduct Community FAQ's Zapier Common Questions What to Expect

Get Started With Zapier
New to Zapier? We have got you covered with our Zapier 101 Resources.

Zapier Essentials

Get Support
Have a question? Let's get you an answer!

How Do I...? Troubleshooting Code & Webhooks Developer Zone

Other Help Resources
Wait, there's more! Check out these Community sourced spaces for additional resources.

Zapier Help Center Hire an Expert

Zapier Reading
All of our best learning resources can be found here.

Featured Articles Show & Tell AI Hub Zapier Tools Hub

Learning Groups
Excited to meet other builders? Check out our interest areas full of doers, dreamers, and in-betweeners.

User Groups

Other Learning Resources
Some of our favorite additional ways to upskill your Zapier knowledge.

Zapier Learn Zapier Blog Zapier Webinars

Product Updates
Check out what is new and upcoming with Zapier with our regular product updates.

Product Updates

Early Access Program
Want to join Early Access? Learn more here.

  • Home
  • Get Help
  • How Do I
  • Can I update or create Pardot prospects with customer journey & multi-touch attribution from LinkedIn Ads response?
Question

Can I update or create Pardot prospects with customer journey & multi-touch attribution from LinkedIn Ads response?

  • 24 May 2023
  • 2 replies
  • 45 views
Stefania
Userlevel 1

I’ve been playing around with a zap that will create or update prospects in Pardot for me.

 

 

The Trigger is: New Lead Gen Form Response in LinkedIn Ads

Action: Find Prospect in Pardot (maps back to email from LinkedIn), and create new Pardot prospect if it doesn’t exist yet (mapping all relevant fields back from LinkedIn to Pardot, including Lead Source, etc.)

 

I’m unsure what the first action is doing though - will it update the prospect if it does find it, and create a new one if it doesn’t? Or will it just check if there is one, and if not, create one?

 

Would love to be able to update the prospect for the customer journey + multi touch attribution, if possible.

 

Thanks! 

This post has been closed for comments. Please create a new post if you need help or have a question about this topic.

2 replies

Stefania
Userlevel 1

Also, would be great to be able to add the prospect to a list for nurture emails...

ken.a
Userlevel 7
Badge +6

Hi @Stefania,

Welcome to the Community! 🎉

Based on your workflow:

The Trigger is: New Lead Gen Form Response in LinkedIn Ads

Action: Find Prospect in Pardot (maps back to email from LinkedIn), and create new Pardot prospect if it doesn’t exist yet (mapping all relevant fields back from LinkedIn to Pardot, including Lead Source, etc.)

This will only create a new Pardot prospect if it doesn’t exist. If you want to update a Pardot prospect if it exists, I recommend adding the “Update Prospect” action. The Zap workflow will look like this:

  1. Trigger: LinkedIn Ads (New Lead Gen Form Response)
  2. Action: Pardot (Find or Create Prospect)
  3. Action: Pardot (Update Prospect)

Hopefully, this points you to the right direction! 😊

Terms & Conditions