How to stop Gmail from including "This message seems dangerous"?

Question

Alert from Gmail in some emails sent through ZapWe have several Zaps set up to send reminder emails to our clients about their upcoming events. These have all been working well since March and just this week 2 of the emails included an alert from Gmail “This message seems dangerous”. I marked “Looks safe” on the 1st alert I got on Monday and then I got a 2nd one today. The emails are sent from my coworker’s work Gmail address and include 1-4 clients + bcc to me. Hoping for help on how we can prevent this alert on future emails. Thank you!

SamB · Accepted Answer

Mod Edit: 03-29-2023Hey all, Ijust wanted to follow up to add some more suggestions here!There are a number of things you can try tohelp prevent your emails being seen as potentially dangerous:Do notuse CSS or HTML to hide content within your messages.Don’t embed lots of images.Check for and fix anybroken links.And don’t include links that run multiple redirections.Avoid adding lots of recipients.Keep linksin the email body and signature to a minimum.Avoid attaching a lot offiles.Ensure the email is well written and don’t usetoo manyspamtrigger words.Avoid havingthe same email address in the From and To fields.Useful resources:Use Postmaster tools to get more information about the emails you’re sending to users.Gmail has a guide on how toPrevent mail to Gmail users from being blocked or sent to spamwhich may be useful.The article Troy linked to here previously also has some good suggestions.Bulk/high volume emails:If you are sending a high volume of automatedtransactional emails or newsletters/campaigns, it may be best to switchto a dedicated high-volume email provider like the oneslisted here:Email NewslettersDrip EmailsTransactional emails

Troy Tessalone · Answer

Hi @bonnieTake a look at this article for context: https://www.technipages.com/gmail-this-message-seems-dangerous

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