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I want to trigger a Facebook Purchase Event from any Square order. 

I also want to ensure that these purchases are correctly attributed when someone purchases after clicking on my Facebok advert. 


My understanding is to do this, I need to get the user data for the Click ID (fbc) field
 

​​​
I have the Facebook pixel installed on my wordpress website. 

The customer flow is:

1. Customer clicks on Facebook ad

2. Customer goes to my wordpress website

3. Customer clicks on “book now”

4. Customer goes to a purchase screen on Square (where there is no Facebook pixel installed)

5. Customer places an order.

My question is:

How can obtain the Click ID (fbc) data and pass it onto The Send Purchase Event in Facebook Conversions step? 
 

Hi ​@Karl Baker,

 

Welcome to the Community.

 

To attribute purchases accurately, you must pass the Click ID (fbc) to Facebook Conversions via the Send Purchase Event. Since the Facebook Pixel isn’t installed on the Square purchase screen, you can work around this by appending the fbc value to the URL leading to Square and capturing it there, or by storing the fbc in a cookie and appending it to the URL. Both approaches require custom coding on your WordPress site and possibly on Square. If coding isn’t an option, consider hiring a developer or consulting Square support for assistance.

 

I hope this helps. Looking forward for your response.

Reply


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