Currently, Bitrix is connected to Meta, but the exchange of information is only one-way. Information goes from Meta to Bitrix, but important data about leads is no longer returned from Bitrix to Meta.
I want to technically organize the process so that Bitrix returns information about the relevance of a lead to Meta.
Question
How to enable two-way information exchange between Bitrix24 and Meta
+14- Zapier Orchestrator & Solution Partner
Hi
Review the available triggers for Bitrix24: https://zapier.com/apps/bitrix24-crm-new/integrations#triggers-and-actions
Review the available Zap apps and actions for Facebook: https://zapier.com/apps/categories/facebook
+6- Zapier Solution Partner
Hey
I can understand your need to send the converted lead back to Meta so that your campaign can learn automatically which leads get converted.
Here are all the actions for Facebook conversion API in Zapier- https://zapier.com/apps/facebook-conversions/integrations
Your sample workflow will look something like this-
- Contact trigger
- Send Purchase Event action
You can dynamically pass the data from the contact trigger to the Send Purchase Event action. This is a sample workflow and you may need to extra actions like Filter, Formatter etc as workflows are usually personalized to user’s needs. Hope it helps!
PS: If you need more active help, I’m happy to connect through my Zapier Solution Partner page if you’d like to reach out here- https://zapier.com/partnerdirectory/automation-jinn
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