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Question

How do i structure Metricool → Monday.com analytics sync Zap

  • January 13, 2026
  • 1 reply
  • 14 views
A

Hello everyone,

I’m designing a Zap between Metricool and Monday.com and would appreciate guidance on best practice.

What I want to achieve:

 

  • Sync social media analytics from Metricool into Monday.com

  • Use one master analytics board that is duplicated per client

  • Populate the board with daily network-level metrics (followers, impressions, reach, engagement, clicks, views, posts published)

  • Use the data to build client dashboards and monthly reports

  • Keep the setup scalable across multiple platforms (Instagram, Facebook, etc.)

  • Key decisions I’m validating:

  • Best Metricool trigger structure for analytics reporting

  • Ideal Monday.com item structure (daily, platform-based, or campaign-based)

  • Whether to use a single Zap or platform-specific Zaps for clean reporting

  • The goal is a stable, repeatable reporting system that works across many clients.

    Thank you.

  • Recommended mapping approach to support long-term dashboard accuracy

1 reply

Sebastian M
Forum|alt.badge.img+2
  • Sebastian MZapier Staff
  • Zapier Staff
  • February 11, 2026

Hi ​@Adewole, welcome to the Zapier Community 👋

 

It’s great to see how intentionally you’re thinking about this.

A workflow that should work well for long‑term reporting is:

  • Metricool trigger: Use the Get Your Network Metrics Daily trigger so you always get a clean daily snapshot for the metrics you care about (followers, impressions, reach, engagement, clicks, views, posts). One Zap per Metricool brand/profile keeps things predictable as you add clients.

  • monday.com structure: We’d suggest keeping it simple and analytics‑friendly:

    • One board per client (all platforms on that board).

    • One item = one day + one platform (e.g., 2026‑02‑10 – Instagram).

    • Columns such as: Date, Platform (status/dropdown), Brand/Profile ID, and Number columns for each metric (followers, impressions, reach, engagement, clicks, views, posts published).

  • Zap design: Start with one Zap per client that:

    • Triggers daily from Metricool,

    • Loops over each platform’s metrics from that day (if Metricool returns multiple networks),

    • Creates one monday.com item per platform/day with the mapped metrics.
      You can always split into platform‑specific Zaps later if you need different board layouts, but a single Zap per client should be easier to maintain and still work nicely with monday.com dashboards and filters.
       

This setup gives you a tidy “fact table” in monday.com (one row per platform per day), which seems to be what you want for stable dashboards and month‑over‑month reporting as you add more clients and networks.
 

Hope this helps 😊 

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