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Question

How do I report number of Leads generated this month for a Facebook ads campaign?

  • June 21, 2025
  • 2 replies
  • 18 views

I am trying to run a weekly report where we see how many leads have been generated this month as well as amount spent and cost per conversion.

I can’t figure out how to report the number of leads generated from the campaign (Via Lead Forms in Facebook)

I’m using Facebook Lead Ads (For Business Adminds) and Create Ad Statistics Report but it does not seem to have an option to see lead data.

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2 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • 34004 replies
  • June 23, 2025

Hi ​@SFranklyn 

Try using this Zap action: FB Lead Ads (for Business Admins) - Create Ad Statistics Report

 


SamB
Community Manager
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  • Community Manager
  • 9662 replies
  • June 26, 2025

Hey ​@SFranklyn, just checking in—were you able to get this sorted? 

I see you reached out to our Support team, and they suggested selecting a value for the Action Attribution Windows field on the Create Ad Statistics Report action in your Zap. Not sure if that solved things for you, but wanted to share the relevant details from their reply here in case it’s helpful to you, or others coming across this in the future:

I see there's an action attribution windows field - could you please select one of the options in this field, test the step, and see if the values you're after come through?

 

I've checked what the API will offer, and without anything set in the action attribution window, you will only be sent the following:

{
"data": [
{
"clicks": "702",
"cpc": "0.562184",
"date_start": "2018-08-15",
"date_stop": "2018-08-15",
"impressions": "42617",
"reach": "69342",
"spend": "12.43"
}
],
"paging": {
"cursors": {
"after": "XYBHPX",
"before": "PEKNZB"
}
}
}

For context here’s a link to the API documentation they referenced: https://developers.facebook.com/docs/marketing-api/insights

Keep us posted on how it goes, want to make sure you’re all set! 🙂