As a couple of folks were asking about this in another post, I thought it would be a good idea to start a new post to talk about how apps are added to Zapier's integrations.
I've always been curious. What's the criteria where Zapier will step in a built an integration themselves? Is it where an app gets so successful, but efforts to encourage the app to build their own integration have just failed?
And
...it must be a nightmare for the Zapier dev team. They are in a tricky situation. Do they sunset problematic apps? Could cause chaos with existing automations. I've never heard of any app integrations being dropped but maybe
The majority of new app integrations are added by the owners of the app. They are responsible for building the integration and once they have the integration ready for testing, we have a partnership team that works with them to prepare for a public launch.
We track requests for apps and if it looks like there's a real demand for something, our first step is to reach out to the app to see if they would be interested in developing an integration.
There's not a fixed criteria for deciding which apps Zapier builds an integration for, though when we do commit resources to building some, we will look at the whole list and take a few things into account, including the number of votes an app has.
When we build an integration, we will do what we can to encourage the owner of the app to take ownership of it as it does take a lot of work to maintain (and improve) integrations.
I hope that answers your questions