If you take a look at the values.
The raw values tend to be more tech formatted whereas the non-raw values tend to be more human friendly formatted.
Its better to use raws its more stable. For example if someone has formarting in html mails its better to go with raws.
Thanks guys!
I founded yeah. You need the raw date for it to connect with zapier to active campagin.
@tweiland I’d argue that raw vs non-raw depends on the use case of how the data is being used.
In this case, if using the raw date, that includes underscores instead of spaces, and thus may require additional data manipulation steps to remove/replace the underscores, which may not be necessary if using the non-raw data point.
@tweilandI’d argue that raw vs non-raw depends on the use case of how the data is being used.
In this case, if using the raw date, that includes underscores instead of spaces, and thus may require additional data manipulation steps to remove/replace the underscores, which may not be necessary if using the non-raw data point.
Agree but nevertheless when it comes on the long end to data quality - we strip data. For example E-164 phone number :)