Hi there,
I have integrated my e-Commerce store with Facebook’s Conversion API using Zapier. Each time an order is made on my store (I’m using Konnektive as a CRM), I’m sending through a conversion event.
When looking at my Events Manager in Facebook, I am seeing these conversion events come through, however they are not getting registered as purchases in the FB Ads Manager.
One thing I see in Zapier is that there is an option to send through fbq and fbc parameters to identify events. However, these values are stored in cookies so in order to send them through I will need to access the cookies using Javascript and send them through as URL variables. Is this 100% necessary for the conversions to register in FB properly?