Facebook Conversions: need to confirm which Zap is adding offline conversions

Challenge accepted, @glaesnermedia! 😉

I hope you don’t mind but I’ve moved your post out into a new topic so we can address it here separately.

Us folks in the Community aren’t able to access your Zaps like the Support team can, which will make this a bit tricker but not impossible. Are both Zaps triggering on the same event and then adding the conversion into Facebook? 

If so, can you take a look in Facebook and pick a recently added offline conversion and find the equivalent online conversion that was for the same event and take screenshots of their details? Then I’ll need you to head over to the Zap History page here and in the Search Zap runs box at the top of the page, type in some unique information that relates to the specific conversions that were picked:


That should then filter the Zap runs down to show only those specific conversions that were added by each Zap. You’ll then need to click onto each of those Zap runs to view the full details for it. 

When viewing the Zap run details you’ll want to scroll down to the Facebook Conversions/Facebook Offline Conversions action and review the Data In and Data Out sections.

For example, here’s the Data In for a Formatter action:

And here’s the Data Out for it:


Can also take screenshots for the Data In and Data Out of the Facebook actions for those recent runs of the Zap and share those here along with the screenshots of the conversions in Facebook? As ever, please remember to remove/hide any private information (like names, emails, addresses etc.) from any screenshots before sharing here. Once I have those screenshots I’ll should be better able to determine which Zap is correctly adding them as offline conversions.

Thanks for your assistance on this! 🙂

Sorry to hear that @glaesnermedia. I’m unable to help troubleshoot over calls unfortunately. 

If they are both adding exactly the same values then another way to determine which is the one is adding the offline conversion would be to add something to help distinguish between the events added by each Zap.

For example, in the Zap that uses the Facebook Conversions (for Business admins) action, under the Custom data section at the bottom you could a different Content Name, Content Category or some other Additional Data perhaps?


That should ensure that when a subsequent event is added by that Zap and pops up in Facebook it should allow you to more clearly identify it as having been added by that specific Zap. Which would allow you to determine which Zap is correctly adding them as offline conversions. 

Totally understand if you’re not up for giving that a try right now but if you change your mind and run into any further issues at all just let me know and we’ll go from there! 

Happy to help, @glaesnermedia! 🤗 

Always here if you run into any further trouble at all. In the meantime, hope you have a great rest of your week! 😁