I’ve been playing around with a zap that will create or update prospects in Pardot for me.
The Trigger is: New Lead Gen Form Response in LinkedIn Ads
Action: Find Prospect in Pardot (maps back to email from LinkedIn), and create new Pardot prospect if it doesn’t exist yet (mapping all relevant fields back from LinkedIn to Pardot, including Lead Source, etc.)
I’m unsure what the first action is doing though - will it update the prospect if it does find it, and create a new one if it doesn’t? Or will it just check if there is one, and if not, create one?
Would love to be able to update the prospect for the customer journey + multi touch attribution, if possible.