I am trying to automate a follow up email in Mailchimp for customers who end a subscription. At that point, a webhook is sent to Zapier with that customer data. I also have the Mailchimp campaign set up.
My question here is what are the best practices to transfer that customer info and to mailchimp for the email. It seems that I would need to create a new audience for each webhook, so that the email is only sent to that one customer. This sounds inefficient.
Is there a better way?
+14Hi
Use a Mailchimp Customer Journey.
You can trigger a Mailchimp Customer Journey with a Tag.
You can use MERGE TAGS in a Mailchimp Customer Journey email template. (https://mailchimp.com/help/all-the-merge-tags-cheat-sheet/)
You can configure the Mailchimp Customer Journey settings to allow a subscriber to process thru a Customer Journey multiple times.
+11Hey
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