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Send email and WhatsApp messages from Facebook Lead Ads using custom WhatsApp API

  • March 31, 2026
  • 1 reply
  • 21 views
T

My requirement:

I am running Meta Lead Form Ads and collecting leads (name, phone number, email). I want to automatically trigger the following actions as soon as a lead is submitted:

  1. Send an instant email to the lead (welcome / offer details)
  2. Send an automated WhatsApp message to the lead

Important:
I already have my own WhatsApp Business API, so I would like to integrate directly with it instead of using third-party WhatsApp tools.

Workflow idea:
Meta Lead Form → Zapier →
• Email automation (via Gmail or any email tool)
• WhatsApp message (via my own WhatsApp Business API / webhook)

1 reply

SamB
Community Manager
Forum|alt.badge.img+11
  • SamBCommunity Manager
  • Community Manager
  • April 29, 2026

Hi there ​@Thryakshari 👋 

Just wanted to check how you’re getting on. I can see you got in touch with our Support team about this and they suggested using the WhatsApp Business integration.

Sharing the details from their reply here in case it's helpful to others coming across this in the future:

For the workflow you have in mind, the Zap setup could look something like this:

  • Trigger - Facebook Lead Ads - New Lead
  • Action - Gmail - Send Email (or any other email integration available here)
  • Action - WhatsApp Business - Send Template Message
  • Action - Google Sheets - Create Spreadsheet Row

 
You can read more about the WhatsApp Business integration here https://help.zapier.com/hc/en-us/articles/40123068069005-How-to-get-started-with-WhatsApp-Business-on-Zapier.
 
If you're just getting started with Zapier, the following guides are great for helping you get your workflows started and built:

 

Couldn't see a response from you to our Support team so wasn't sure if that approach worked. Let us know if that worked or you need any further help getting this set up 🙂

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