Hi team,
I’m trying to send a successful New Member signup from Patreon to Facebook Conversions API using Zapier, so that my Pixel knows when the ad resulted in a signup.
Here’s my current Zap setup:
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Trigger: Patreon → New Member
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Action: Webhook by Zapier → POST to Facebook Conversions
My Goal:
I want Facebook to register this event so my Pixel gets smarter and optimizes my ad targeting.
Where I’m stuck:
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What URL should I use in the webhook?
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What payload (data/format) should I send?
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How do I structure it so Facebook registers it as a legit event tied to ad performance?
I don’t need tracking on my own website — just tracking Patreon conversions via Zapier.
Can someone help me configure this the right way?
Thanks!
Note, I did read this, but I got stuck: