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Hi team,

I’m trying to send a successful New Member signup from Patreon to Facebook Conversions API using Zapier, so that my Pixel knows when the ad resulted in a signup.

Here’s my current Zap setup:

  1. Trigger: Patreon → New Member

  2. Action: Webhook by Zapier → POST to Facebook Conversions

My Goal:

I want Facebook to register this event so my Pixel gets smarter and optimizes my ad targeting.

Where I’m stuck:

  • What URL should I use in the webhook?

  • What payload (data/format) should I send?

  • How do I structure it so Facebook registers it as a legit event tied to ad performance?

I don’t need tracking on my own website — just tracking Patreon conversions via Zapier.

Can someone help me configure this the right way?

Thanks!

 

Note, I did read this, but I got stuck: