In this guide, we’ll use AI by Zapier and EnforcedFlow’s Human-in-the-Loop step to automatically generate review responses while preventing AI mistakes (misreading complaints, hallucinating policies, wrong tone) from going public.
 

This requires two Zaps working together:

• Zap 1: New review → AI generates response → Creates approval task → Emails reviewer
• Zap 2: Task approved → Filters for approved only → Posts to Google Business Profile

Zap 1: Generate & Submit for Approval

Step 1: Google Business Profile Trigger

• App: Google Business Profile
• Event: New Review
• Connect your account and test the trigger

Step 2: AI Response Generation

• App: AI by Zapier
• Event: Analyze and Return Data
• Provider: OpenAI
• Model: openai/gpt-4o-mini
• Input: Map review comment from Step 1
• Prompt: Eg: Come up with a reply to the given review in under 200 characters. If any issues are mentioned, state that we're actively working to resolve them. Thank the reviewer for their feedback.
• Output fields: Create field “reply”
• Return as array: False

Step 3: Create Approval Task

Setup

• App: EnforcedFlow
• Event: Create Human in the Loop Task

Configuration:

• Title: “Google Business Review”
• Review Guidelines: “Make sure response match tone of our branding”
• Content to Review: AI reply from Step 2
• Source Content: Original review comment from Step 1
• Metadata: ReviewerName (from Step 1), Rating (from Step 1)
• Allow metadata to be edited: False
• Group Name: “business-review”

The Group Name lets you batch review multiple pending tasks in one session instead of handling them individually.

Run Test - Returns a review URL. Open it and approve the sample task (needed for Zap 2 setup).

When you open the review URL, you’ll see the AI-generated response with options to edit, use AI to refine it, or approve/reject.

Step 4: Email Notification

• App: Email by Zapier
• Event: Send Outbound Email
• To: Your reviewer’s email
• Subject: “New Business Profile Review”
• Body: Review link from Step 3 (map Data field)

Turn on Zap 1 after testing.

Zap 2: Post Approved Responses

Step 1: EnforcedFlow Trigger

• App: EnforcedFlow
• Event: Human in Loop Task Reviewed
• Group Name: “business-review” (must match Zap 1)

Test the trigger - should pull in the sample task you approved from Zap 1.

Step 2: Filter for Approved Only

• App: Filter by Zapier
• Only continue if: Review Outcome = “approved”

Step 3: Post Reply

• App: Google Business Profile
• Event: Create Reply
• Review Name: Map “Metadata Reviewer Name” from Step 1
• Your Reply: Map “Approved Content” from Step 1