Simply put, without using jargon or marketing speak (hopefully): Zapier enables you to connect the apps you use (to each other) in order to automate tasks that you would otherwise be doing manually, all without having to use code.

In other words, when something happens in one of your apps and you need to then add/update data or process information in one or more other apps, Zapier helps you build workflows that will do it for you.

One of our company values at Zapier is: Don’t be a Robot, Build the Robot. That’s what you’ll be able to accomplish by using Zapier. Instead of being a robot and performing the same tedious tasks over and over, why not build a “robot” to do it for you.

Here are some examples, to help illustrate:

• Save files and media to the cloud: when emails in Gmail have an attachment, save them to Dropbox.
• Send new leads a personal message: when someone fills out your lead gen form, automatically send them a text message.
• Share content across social media: when you publish a new post on your blog, share it to Facebook and Twitter.
• Add important tasks to your to-do list: when you bookmark a message in Slack, add it to Todoist as a task.

The Bottom Line

If you use apps and need to get information from one app into another, and are currently doing it manually, Zapier lets you build workflows that will do it automatically.