Looking to get link preview data in a Zap? Look no further!

  • 21 July 2022
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Looking to get link preview data in a Zap? Look no further!
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Link preview data is not always available—sadly.

Maybe you need to get the header image from a WordPress post, or you’re building a Notion database with links, and would like to enrich it? If so, then this guide is for you. Here’s a few easy steps on how to set that up, with the help of a free API.

This is the data that we’ll retrieve:


Let’s go!

1) Creating an API key

Scouring the internet, I found a couple of APIs that return link preview data. The one I landed on is called URL Meta

Create an API key on https://urlmeta.org/.

Once an account has been created, you’ll be able to copy your API key:

2) Base 64 encode your credentials

As per the API docs, we’ll need to base encode the:


Explanation of how to encode your credentials


And use the Authorization Basic header (more on that later). We’ll head to this link first:


Then fill out the following details—and take these steps:

Steps to encode your email:api-key 
  1. Add your email address, followed by a colon, then the API key
  2. Click on the ENCODE button
  3. Copy everything that appears in the box

3) Setting up a custom request in Webhooks by Zapier

Now comes the easiest part! Here’s how it’s going to look:

  • We’ll select the Custom Request in Webhooks by Zapier action
  • Select GET
  • Add the URL https://api.urlmeta.org/?url=XXX (and replace XXX with a mapped object from a previous step/or hard code it by manually typing something out)
  • Add the `Authorization` header, then use `Basic baseEncodedValueHere`)
  • Ready for testing!

The output:


And there you have it! We have a solution to dynamically retrieve link preview data.

Hope that helps!

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