How to make the most of your customer reviews

  • 22 January 2021
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How to make the most of your customer reviews
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  • Zapier Staff
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Hi there! This is Deb from the Zapier blog. We’ve been having small business owners share their stories and tips, and one that stood out to me recently was this piece by Matthew Meier.

Customer reviews: The most important small business marketing strategy

Matthew runs a small tour company out of Las Vegas, and they use customer reviews as the center of their marketing strategy. I’d never really thought of it as a marketing tool before, but MaxTour leans into customer reviews in a massively strategic way. 

If you try out any of their tips for increasing the quantity (and quality!) of your reviews, you’ll want to be able to wrangle them all. So here are some tips we put together for automating the process.

4 ways to automatically gather and track customer reviews

Do you have any creative ways to get customers to leave reviews? Let me know in the comments!


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Great stuff - thanks for sharing @deb!

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