Trigger the Facebook pixel by utilizing the Zapier webhook?

  • 21 January 2021
  • 7 replies

We are trying to fire the Facebook pixel using a zapier webhook. We need to send conversion data back to Facebook.

This post has been closed for comments. Please create a new post if you need help or have a question about this topic.

7 replies

Userlevel 7
Badge +14

Hi @Msd 

Try using one of these actions...

Facebook Conversions:

Facebook Offline Conversions:

Thanks for the quick response . We did that and got successful tests. However the conversions are not reporting in ads manager.

Userlevel 7
Badge +12

Hi @Msd!


Were you able to get your Zap up and running in the way that you needed it? If you found a solution we’d love to know, or let us know if you need some more help 🙂

Userlevel 1

Hey, I’m working on this same problem right now. Zapier can’t seem to identify my Pixel and subsequently I can’t add it to my Zap. 


The pixel is live and running on the site though!

Userlevel 7
Badge +11

Hey @outfitoutfit!

I had one of my Support colleagues check this for you, and there is one pixel showing up in the Zap:

Is that the one, or are you expecting there to be another one there?

Userlevel 1

Hey @nicksimard thanks! It did appear since I posted and you checked. We didn’t have the permissions appropriately set in our fb account for the pixel (separate from the business manager access). 

Userlevel 7
Badge +11

Thanks for confirming @outfitoutfit!

Facebook is definitely very dependent on permissions being set properly, otherwise things don’t function. Glad you got that sorted out :)