Sunset date for Universal Analytics is quickly approaching and I don’t see a native integration in GA4 as yet. Supposedly, it’s still work in progress, but this isn’t leaving much time to get things reconfigured.
I created a workaround using a “Custom Request” webhook if anyone is interested. Tested and works perfectly:
Method: Post
Data:
{ "client_id": "SOURCE-DATA-GOES-HERE",
"user_id": "SOURCE-DATA-GOES-HERE",
"non_personalized_ads": false,
"events": [ { "name": "EVENT-NAME", "params":
{ "EVENT-PARAM-1": "SOURCE-DATA-VARIABLE-GOES-HERE",
"EVENT-PARAM-2": "SOURCE-DATA-VARIABLE-GOES-HERE",
"EVENT-PARAM-3": "SOURCE-DATA-VARIABLE-GOES-HERE",
"EVENT-PARAM-4": "SOURCE-DATA-VARIABLE-GOES-HERE"
} } ] }
Unflatten: Yes
Pass as many variables as you wish. See GA4 measurement protocol for documentation and references to values.
