Using Facebook fbc or fbp as match key for offline conversions

  • 6 January 2022
  • 2 replies

Referring to this (closed) topic: 


Is it already possible to use the FAcebook “fbc” value as the match key for offline conversions?


I’m trying to set up an offline conversion upload for a B2B website from Salesforce to Facebook. We can't really use email or phone because they most likely use their work-email (B2B) instead of the email attached to their Facebook account. 


2 replies

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Hi @Lisa K ! Apologies for the delayed response. I’ve been digging and while the Facebook Conversion feature request hasn’t come to fruition yet, I’m tagging in some of our brilliant Zapier Experts to see if they may have any ideas regarding a workaround.

 @Wemakefuture  @XRay Tech have y’all seen any workaround used for this flow? Or would this need to be customized? Thank you both!

Any update on this, i’d like to add the fbc to my offline conversions as well...