Been trying to sort something for a long time and wanted to see if anyone in the community can offer help before I pull all my hair out. 🤪
We have a B2B website and only want to pass "Goal" data to Google Analytics after a visitor has been qualified as a lead when they have a live chat conversation on our website (i.e. not every live chat results in a lead being generated).
The userflow is as follows:
1) Visitor comes to our website and engages with a pre-sales agent via an Intercom live chat.
2) If the visitor has an interest in getting a quote on the back of the chat, the sales agent adds a "tag" to their Intercom conversation.
3) This tag then triggers (via Zapier) the Goal in Google Analytics.
We can get the Goal to trigger correctly in Google Analytics, but unfortunately no source/medium/keyword or campaign data is passed through. The data in Google Analytics is always attributed as a "Direct" visitor.
Anyone have experience with this, or any advice/recommendations for an expert to help set this up for us.
Thanks very much
Best answer by DanversView original