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Add LinkedIn/Facebook Lead Ads registrations to GoToWebinar with a single button click?


Hi! I had understood that it would be possible to collect registrations to Gotowebinar from LinkedIn and Facebook with a single “Register” button click, so that Zapier would pull the account profile first name, last name and email to Gotowebinar. Is that possible? Or will the user need to fill a LinkedIn/FB lead gen form?

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Best answer by SamB 14 September 2021, 16:46

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Userlevel 7
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Hi @Matias 

Check out the available triggers/actions/searches for each Zap app.

GoToWebinar: https://zapier.com/apps/gotowebinar/integrations#triggers-and-actions

LinkedIn Lead Gen Forms: https://zapier.com/apps/linkedin-lead-gen-forms/integrations#triggers-and-actions

Facebook Lead Ads: https://zapier.com/apps/facebook-lead-ads/integrations#triggers-and-actions

Userlevel 7
Badge +11

Hey @Matias, welcome to the Community!

I just wanted to double-check whether you saw Troy’s reply here. Did this help to answer your question? Please let us know! :)

Userlevel 7
Badge +11

Just following up here as noticed @Matias also reached out to our Support Team about this. We wanted to share their response in case it’s helpful to anyone who comes across this thread:
 

Although Facebook's policies can and do change, my understanding is that Facebook will automatically pre-populate lead form fields using profile information and if the information on any fields isn't available in the profile, ask the person to complete those fields:
https://en-gb.facebook.com/business/help/438193446367413

I'm not sure whether it's possible for those fields to be removed from the form itself, but the Facebook support team should be able to confirm that for you.

When you're using the associated trigger on the Zapier side, we'll receive the information that Facebook sends across to us, i.e. the fields that have been added to the form and have been populated:

Facebook Lead Ads:
https://zapier.com/apps/facebook-lead-ads/integrations#triggers-and-actions

LinkedIn Lead Gen Forms:
https://zapier.com/apps/linkedin-lead-gen-forms/integrations#triggers-and-actions

Once you have the information you need coming across from those forms, you'll then be able to use it in any following actions in the Zap, e.g. a "Create Registrant" GoToWebinar action.